COMPANY

HISTORY

1960
  • Nihon Goraku Bussan Co., Ltd. established
  • SEGA 1000, Japan's first domestically-made jukebox, produced
1964
  • Merged with Nihon Kikai Seizo Co., Ltd.
  • Commercial arcade machine production enterprise begins
1965
  • Merged with Rosen Enterprises, Ltd.
  • Commercial arcade operations begin
  • Name changed to SEGA Enterprises, Ltd.
1966
  • "Periscope" becomes a hit worldwide
1969
  • Becomes a subsidiary of American conglomerate, Gulf and Western Industries, Inc.
1983
  • 8-bit home video game console, "SG-1000", released
1984
  • SEGA becomes a subsidiary of the CSK Group after its Japanese assets are purchased
  • SEGA Europe, Ltd. established to market commercial arcade machines to Europe
1985
  • SEGA Enterprises, Inc. (USA) established to market commercial arcade machines to America
  • World's first motion simulator game, "Hang-On", released
  • "UFO Catcher" claw machine released for commercial arcades
1986
  • SEGA of America, Inc. established to market consoles to America
  • Listed as a major security
1988
  • Listed in the Second Section of the Tokyo Stock Exchange
  • 16-bit home video game console, "Mega Drive (Sega Genesis)", released
1990
  • Listed in the First Section of the Tokyo Stock Exchange
  • World's first 360-degree, spinning arcade machine, "R360", released
1991
  • "Sonic the Hedgehog" series first debuts
1992
  • 3D polygonal arcade game, "Virtua Racing", released
1993
  • World's first 3DCG fighting game, "Virtua Fighter", makes its debut
1994
  • 32-bit home video game console, "Sega Saturn", released
1995
  • SEGA/ATLUS' "Print Club (Purikura)®" makes its debut
  • SEGA Logistics Service Co., Ltd. established to specialize in distribution
1996
  • "Tokyo Joypolis" opens near Tokyo
  • "Sakura Taisen (Sakura Wars)" series first debuts on consoles
1998
  • "Dreamcast" home video game console released
2000
  • Name changed to SEGA Corporation
  • First console-based online RPG, "Phantasy Star Online", released
2002
  • "Bee SHIBUYA" opens as the company's first darts bar
2003
  • First card game marketed towards children, "Mushiking: The King of Beetles", makes its debut
2004
  • SEGA and SAMMY join to establish SEGA SAMMY HOLDINGS INC.
  • ALL.Net networking system established
  • Arcade card game marketed towards girls, "Love and Berry: Dress Up and Dance!", makes its debut
2005
  • "Ryu Ga Gotoku (Yakuza)" series first debuts on consoles
  • "Sangokushi Taisen (Three Kingdoms)" TCG first appears in arcades
  • Purchase of American game developer, Creative Assembly
2006
  • Purchase of American game developer, Sports Interactive
2007
  • "Mario & Sonic at the Olympic Games™ (Beijing 2008)" debuts on consoles
2009
  • "Border Break" first appears in arcades
2010
  • "Kingdom Conquest" launched for iOS
2012
  • SEGA Networks Co., Ltd. established
  • Online RPG, "Phantasy Star Online 2", launched
  • "maimai" begins operating
  • SEGA Entertainment, Inc. established
2013
  • "Puyopuyo!! Quest" launched for smart devices
  • "Chain Chronicle" launched for smart devices
  • Purchase of Canadian game developer, Relic Entertainment
2015
  • EGA Corporation restructured into the SEGA Group
  • Merge with SEGA Networks Co., Ltd.
  • Console and digital services reestablished as SEGA Games
  • Amusement machines division reestablished as SEGA Interactive
  • Medieval fantasy RPG, "Hortensia Saga: Ao no Kishidan", launched
  • "CHUNITHM" begins operating
  • "goPlay" released as a global publishing support service for games on smart devices
2016
  • "KanColle Arcade" begins operating
  • Original "Sonic the Hedgehog" game inducted into The Strong museum Hall of Fame in the US
  • Purchase of French game developer, Amplitude Studio
  • SEGA joins with Lancers, Inc. to establish digital marketing company, XD CO., LTD.
  • Became the first Japanese console maker to sell directly in the Taiwanese market
  • SEGA Interactive and Konami Digital Entertainment work to develop a multifaceted soft money system for arcades
2017
  • Localization section for Asian markets established
  • Content distribution on Chinese video game platform, "WeGame", announced
2018
  • "Fate / Grand Order Arcade" begins operating
  • "Puyopuyo" series approved for a Japan eSports Pro License
  • All SEGA-SAMMY Group assets moved to the Osaki Garden Tower (Shinagawa-ku, Tokyo)
2019
  • Rieko Kodama receives the Pioneer Award at the 2019 Game Developers Choice Awards
  • Full stock purchase of American game developer, Two Point Studios
  • SEGA Group subsidiary becomes XD CO., LTD. following asset purchase from Dentsu, Inc.
  • Creative Assembly, based in the US, reaches a publishing agreement with NetEase to release its real-time strategy game series, "Total War™", in mainland China
2020
  • SEGA Games and SEGA Interactive merged into the SEGA Corporation
  • Online RPG, "Phantasy Star Online 2", released globally
2021
  • SEGA of America, Netflix and WildBrain work to produce, "SONIC PRIME", the new animated series based on "Sonic the Hedgehog"
  • Merged with the SEGA Group

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