STREAMING GUIDELINE
Last updated: March 12, 2026.
Thank you for always choosing our gaming products.
As our fan base continues to grow and we aim to have more consumers enjoy our products, we'd like to make note of some guidelines regarding the usage of game footage, images, characters, and other materials from our products (collectively referred to as “Game Footage”).
When creating live streams, videos, thumbnails, or similar content using Game Footage from SEGA products (collectively referred to as “Gameplay Videos”), please comply with the guidelines below. Kindly note that these guidelines apply only to individual users who are using our products through legitimate means and who use intellectual property owned by SEGA. If Gameplay Videos include intellectual property owned by third parties other than SEGA (including characters, music, etc.), then users must obtain permission from all appropriate rights holders. Please note that SEGA cannot respond to individual inquiries or disputes regarding ownership of rights.
For any of our products that have specific guidelines or policies regarding intellectual property rights, please kindly note that such policies or guidelines will take priority over those listed here in the event of an inconsistency or dispute. Therefore, please also be sure to check each product’s official website.
1. Permitted Platforms
Gameplay Videos may be used on the following platforms.
- (1) When made or consumed for personal use and/or without profit-driven or business-related motives, such as posting to a blog, website.
- (2) When posted to YouTube, Twitch, Niconico Douga/Niconico Live, X, Facebook, TikTok, Instagram, or other video streaming sites, services or social media sites.
Under the following conditions, these videos will not be permitted for use:
- ① Committing obscene, violent or immoral acts.
- ② Bringing disrepute to any of SEGA's brands, products or titles.
- ③ Committing illegal acts.
- ④ Any other acts, portrayals or depictions that we may deem as inappropriate.
2. Commercial Use and Monetization
Gameplay Videos for profit-driven or business-related purposes is strictly prohibited. The only exception to this case involves a customer being an affiliated partner of services or social media sites, such as YouTube and Twitch, where monetization functions are available for use. In the event that you meet these criteria, please make sure the service provider in question is also aware of the usage rights and policies listed here.
3. Copyright Ownership
The copyright in Game Footage belongs to SEGA or the legitimate rights holders.
Within the scope of these guidelines, users may use images published on each product’s official website or SEGA product website when creating Gameplay Videos or thumbnails. However, such images may not be used if they include the likeness of real performers, creators, or other individuals, or intellectual property owned by third parties other than SEGA.
4. Unofficial Content
Gameplay Videos posted by customers cannot be promoted as our official videos.
5. Requirements for Gameplay Videos
When posting Gameplay Videos, users must refrain from posting:
- - Content that does not include new elements such as the user’s own commentary or narration
- - Individual elements of a game (such as video, music, audio, or design assets) separately
- - Content edited and posted as videos unrelated to the original game
This does not apply where sharing game footage is permitted through the functions of a game console or game software.
6. Cheating and Unauthorized Access
Creating, uploading or streaming any content portraying, explaining or promoting cheats, exploits or any other unauthorized practices is strictly prohibited.
7. Editing and Modification of Game Footage
Editing Game Footage in a manner that violates third-party usage policies or rights for a given product or does not fairly portray a given product's contents is strictly prohibited.
8. Unreleased products
With respect to Game Footage or other content from products that have not yet reached their official release date or service launch date (“Unreleased Content”), users may only use Game Footage or promotional materials that have been officially released by SEGA (including Game Footage from officially released trial versions).
Posting Unreleased Content that has not been officially disclosed by SEGA, or any other unauthorized disclosure of information, is strictly prohibited.
This does not apply where we have requested a company or individual to use or publish such content.
9. Prohibited Content
In addition to the aforementioned provisions, the following are prohibited from appearing as part of any Gameplay Video:
- - Obscene, violent or immoral acts.
- - Saying or promoting language or acts that can be considered racist, prejudiced or discriminatory.
- - Language or acts that promote religious, political or illegal affiliations, ideologies, entities, motives, etc.
- - Slander of any kind.
- - Copyright and other such violations of third-party usage policies or rights, as well as the portrayal and/or promotion of illegal activities.
- - Divulging content for a game that is yet to be officially released.
- - Acts that bring disrepute to any of our brands, products or titles.
- - Any other acts, portrayals or depictions that we may deem as inappropriate.
10. Spoiler Notices
We ask that you please consider how other customers will handle "spoilers" when handling content centering around event scenes, stories and such, while making sure that others are given ample notice and are able to make informed decisions prior to consuming any such content.
11. Products-Specific Rules
We ask that you please review the policies concerning each specific product as listed on their own websites in order to make yourself aware of various rules and policy discrepancies that may exist.
12. Responsibility for Disputes
In the event that Gameplay Videos become involved in a dispute with another customer, responsibility will fall to you, the maker of the video, to resolve the dispute. We will not be claiming any responsibility concerning these matters.
13. Removal Requests and Liability
In general, as long as the guidelines listed here are being followed, we will neither handle any disputes concerning copyright infringement nor request the removal of any content. However, in cases where SEGA sees it fit to do so (including content removal requests by the legitimate rights holders), we will demand any such Gameplay Videos be removed and will expect all parties involved to proceed in accordance with any such demands. In addition, we ask that you please be aware that in cases where we've determined that copyright infringement has been committed, we will demand the appropriate compensation for any damages suffered.
14. No Individual Licenses
We will not be handling requests for usage authorizations for individuals regardless of whether or not the guidelines listed here are being properly followed. However, if corporate customers or individual customers affiliated with talent agencies, production agencies or similar entities (including those creating or streaming videos while under contract with a corporation) wish to obtain an individual authorization for the purpose of video distribution, please contact the “Inquiries” section at the end of these guidelines.
15. Exclusion of Antisocial Forces
We will prohibit those that violate any of the following conditions from making use of any content involving SEGA Game Footage . If we determine that a customer has or is suspected of having violated any of these conditions, we will demand that any such content related to this customer be blocked from being further viewed and/or removed entirely with the expectation that all parties involved proceed in accordance with any such demands.
- ① Members of or associates with ties to criminal enterprises, organizations, groups, extortionists, groups suspected of fraud, groups specialized in unlawful endeavors or any other related individuals or entities (hereinafter referred to as "criminal entities").
- ② Those who have hired, employed or have been involved with any criminal entities.
- ③ Those sharing earnings with any criminal entities.
- ④ Those who we suspect of having participated in any illicit acts and consider unsafe to provide authorization.
- ⑤ Those who have violated any of the guidelines listed here and/or committed any acts that thus far have been prohibited.
16. Updates
These guidelines are updated as needed. We ask that you please make sure to stay up to date on our policies concerning creating, uploading and streaming Gameplay Videos.
