SEGA Corporation

Lore and Innovation: Building a Globally Respected SEGA Brand

For over 60 years, SEGA has consistently challenged itself and created innovative entertainment content that reflects the spirit of the times. Our relentless pursuit of excellence has captivated and resonated with people worldwide, establishing SEGA as a beloved brand. As distribution technology rapidly evolves, SEGA's appealing intellectual property (IP) continues to expand its global reach.

SEGA is a "Treasure Island" filled with unique and cherished IP. People from all over the world have been drawn to SEGA's games and characters that thrilled them in their childhood, creating lasting memories. We are one of the few entertainment companies that possess such valuable assets. In the future, SEGA aims to broaden its treasures beyond games to new fields, including animation, live-action films, and merchandising, while pushing the boundaries of gaming. Our focus is on creating "Transmedia Experiences" that connect fans across regions and generations, and we promise to surprise the world through our Super Game project, which embodies SEGA's spirit of endless innovation.

Furthermore, we are committed to sustainability and providing entertainment content that can be enjoyed by customers, regardless of region, gender, or age. We strive to promote responsible product and service creation, contributing to the advancement of an affluent society and diverse culture. Our efforts align with the SEGA SAMMY Group's Sustainability Vision, as we work towards enhancing SEGA’s corporate value in a sustainable manner.

The video game industry, once sidelined, has now become the dynamic center of the global entertainment landscape, evolving with astonishing speed. We will continue to deliver the best entertainment experiences to people worldwide, cherishing SEGA's rich collection of IP, the creative power of our content that blends tradition and innovation, and above all, our unwavering spirit to embrace new challenges.