SEGA STORE TOKYO, SEGA'S FIRST FLAGSHIP STORE IN JAPAN, OPENS ON JULY 18 IN SHIBUYA
CORE BASE FOR SEGA’S TRANSMEDIA STRATEGY IN A HUB FOR JAPANESE AND GLOBAL CONTENT
WITH EXCLUSIVE ITEMS TO LINE THE SHELVES!

PRODUCT/SERVICE

SEGA STORE TOKYO

July 1, 2025 – SEGA is thrilled to announce that SEGA STORE TOKYO, SEGA's first official retail outlet in Japan, will open on the sixth floor of Shibuya PARCO on July 18, 2025.

SEGA has created numerous characters and intellectual properties in its more than 60-year history and continues to drive high-quality entertainment content on a global scale through the promotion of the transmedia strategy.

A key part of this endeavor involves opening SEGA STORE TOKYO, the first flagship store in Japan, following the successful May 2025 launch of SEGA STORE SHANGHAI. Located in Shibuya, a hub for Japanese entertainment and culture, SEGA STORE TOKYO offers huge selection of items such as SEGA/ATLUS' popular character goods and exclusive merchandise.

About CYBERSPACE SHIBUYA

CYBERSPACE SHIBUYA, the 6th floor of Shibuya PARCO, is one of Tokyo's most popular destinations for tourists, bringing together video games, manga, and the latest media trends for fans from around the world to enjoy. Overseas travelers and locals continue to flock to CYBERSPACE SHIBUYA, a hub for Japanese entertainment and culture spreading throughout the world.

Store Interior

The shop infuses the genre with SEGA's own unique spin. Shibuya-inspired visuals and 3D holograms further enhance the space, making it an unforgettable destination to explore SEGA’s diverse IP.

Featured Products

Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy

Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy 01
Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy 02

SEGA’s iconic character, Sonic the Hedgehog, has been reinterpreted and designed by collage artist Kosuke Kawamura. This is a limited collection available exclusively at SEGA STORE, featuring designs that incorporate Kawamura's iconic shredder art and collage techniques.

Kosuke Kawamura

Kosuke Kawamura

A renowned collage artist, graphic designer, and art director who has created designs for various prolific fashion brands and advertisements. His iconic works include the main visual of the “Otomo Katsuhiro Genga Exhibition” and his contributions to “AKIRA ART OF THE WALL”. In 2022, he became one of UNIQLO UT's creative directors.

BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%

BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% 01
BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% 02

© 2025 MEDICOM TOY

To commemorate the grand opening of SEGA STORE TOKYO, Sonic the Hedgehog collides with the wildly popular BE@RBRICK series!

SEGA Cooro™ (New stuffed toy series)

SEGA STORE限定商品: BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% 01
SEGA STORE限定商品: BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% 02

Take your favorite SEGA characters wherever you go. These plushies are easy to carry and designed to fit comfortably in your hand!
SEGA Cooro's first collection brings together familiar faces from Sonic the Hedgehog—Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman—alongside Ichiban Kasuga, Kazuma Kiryu, and Goro Majima from Like a Dragon!

A lineup of other items based on SEGA/ATLUS' flagship titles

A lineup of other items based on SEGA/ATLUS' flagship titles 01
A lineup of other items based on SEGA/ATLUS' flagship titles 02
A lineup of other items based on SEGA/ATLUS' flagship titles 03
A lineup of other items based on SEGA/ATLUS' flagship titles 04
A lineup of other items based on SEGA/ATLUS' flagship titles 05
A lineup of other items based on SEGA/ATLUS' flagship titles 06
A lineup of other items based on SEGA/ATLUS' flagship titles 07
A lineup of other items based on SEGA/ATLUS' flagship titles 08

For more information, visit the official site here.(The English site will also be available soon.)

Activations

Give-away

Give-away

To celebrate its grand opening, SEGA Store Tokyo will be giving away free SEGA tumblers with any purchase of ¥7,000 or more. Each will come in a random color: white, black, silver, or the rare color gold.

Sonic Meets and Greets

Sonic Meets and Greets

Visit SEGA STORE TOKYO from July 18 to 21, and meet and greet with Sonic!

About SEGA STORE and Pop-Up Shops

Following the establishment of its Transmedia Business Unit in April 2024, SEGA has been committed to broadening its global touchpoints and creating more opportunities to engage with fans. As part of this initiative, SEGA STORE SHANGHAI opened in May 2025, becoming SEGA's first permanent store in China. Furthermore, SEGA operates pop-up shops in various cities in Japan and overseas, with the most recent one opens in Little Akihabara, Los Angeles from June 27 to July 27.

Overview

  • Name: SEGA STORE TOKYO
  • Address: 6F Shibuya Parco, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377, Japan
  • Opening on July 18
  • Business Hours: 10:00 AM–9:00 PM (Closed on unspecified days)
  • Space: 112.5 m² / 1213.5 sq ft
  • Official Website

SEGA's Official E-Store

  • *SEGA STORE ONLINE is the new name of SEGA STORE.

© SEGA/© CP/© CFM
©ATLUS. 🄫SEGA.
© TOMY
🄫SEGA

  • Images show unfinalized versions of the products and the promotional giveaway. Please be aware that designs and specifications are subject to change without prior notice.
  • All company names and product names mentioned are the trademarks or registered trademarks of their respective owners.