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May 9, 2024 – SEGA is proud to reveal Sonic Rumble, the newest addition to the Sonic the Hedgehog franchise, releasing this winter. The upcoming Sonic mobile game invites players to enter a twisted toy world created by the notorious Dr. Eggman.
In Sonic Rumble, players will take control of toy figures to compete in thrilling 32-player battle royale challenges, racing against each other to collect the most rings and prove themselves to be the fastest in the toybox. With iconic characters from the Sonic the Hedgehog universe available for customization, players can create their own unique avatars and dive into the action-packed gameplay.
Developed and managed by SEGA in collaboration with Rovio, known for the global success, Angry Birds, Sonic Rumble is the first title to be released jointly by SEGA and Rovio. SEGA aims to further expand the presence of the Sonic the Hedgehog brand within the global mobile gaming market with Rovio’s marketing expertise and experience.
SEGA continues to advance the value of its intellectual properties (IP) from video games to diverse media landscapes, including animation and licensing, through the core strategy of transmedia. The Sonic the Hedgehog IP exemplifies continued versatility not only across console titles, but from everything including consumer products to feature films.
In addition to Sonic Rumble, fans can look forward to Sonic the Hedgehog 3, Paramount Pictures’ feature film set to release on December 20, 2024, as well as the franchise’s newest game for console SONIC X SHADOW GENERATIONS. Sonic Rumble aims to broaden the global fanbase and reach the wider audience of casual mobile gamers. Stay tuned for further updates regarding release dates and more.