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February 15th, 2024 – Shattering its own records and catapulting the games into a new realm of success and innovation, more players than ever before have created their own footballing realities in Football Manager™ 2024, now the most-played title in the series' history.
The 20th release in Sports Interactive™’s and SEGA®’s iconic franchise has recorded its seven-millionth player, breaking the previous record of 6.88 million players set by Football Manager™ 2023.
The previous total was achieved across FM23’s entire lifecycle. FM24 (Football Manager™ 2024) broke that record in less than 100 days following its worldwide release on November 7th, 2023.
FM24’s reach and appeal has been bolstered by its official debut in Japan and first launch on Netflix Games, with learnings from FM23’s launch on Apple Arcade and PlayStation®5 also paying dividends with the players/community feedback going directly into improvements for both FM24’s Apple Arcade release and console releases including the GamePass version.
“Reaching this milestone of seven million players in barely three months gives me and everyone at the studio enormous pride. We, as we did when I first got involved 30 years ago back in 1994, want to make the best value for money games on the planet and provide people with a world where they can tell create football stories and live out their dreams.
“The hard work doesn’t stop here, though. There’s a lot more to come from us over the next few years, starting with the move to Unity and introduction of Women’s Football. We’ve been releasing games for 33 years but what we’re doing now is setting things up for the next 30, where we expect to continue to innovate for decades to come.”
SEGA continues to drive high-quality entertainment content on a global scale and aims to inspire customers around the world with captivating experiences through the promotion of transmedia strategy in a variety of fields.
Football Manager (FM) is the world’s leading football management simulation title and our iconic, award-winning series has captivated a global pool of players for two decades. FM takes players to the heart of the beautiful game and lets them create their own football story and live out their dreams as manager of their favourite club. With more than 50 of the top footballing nations to manage in and a database of more than 800,000 active players and staff from around the world of football, the game offers an unrivalled simulation experience. The game tasks players with making the key decisions at their club and forces them to responsible for them including transfer recruitment, tactical development and player development. Players must navigate the pressures of modern football by meeting their owner’s objectives and handle both the media and fan scrutiny that comes from performance on Matchday. FM has grown to become more than just a game and is now deeply embedded in the football industry with the FM database now powering the recruitment strategies of professional clubs around the world of football. The game has become an integral part of modern fan culture, shaping the discourse around the professional game. It has been the inspiration for several books, a stand-up comedy show and even a feature-length documentary. For more information on Football Manager, visit footballmanager.com.
Sports Interactive (SI) is the world’s leading developer of immersive sports management simulations. Founded in 1994, SI became a wholly owned subsidiary of SEGA in 2006. Based in Stratford, East London, the SI team takes on the gaming genre through a diverse array of disciplines powered by more than 290 full-time staff members and support from a large global network comprising roughly 1,400 researchers. SI is an official partner of many major football clubs, leagues and organisations, including Manchester City, Brighton & Hove Albion, UEFA, the Bundesliga, LFP, the EFL and the League Managers Association, as well as numerous charities and not for profit organisations. Further information on the studio and its work can be found at www.sigames.com.