EMPLOYEE INTERVIEWS

Business Developer

Spotting potential and highlighting opportunities for growth: recruiting new graduates for SEGA

Joined in 2025

Business Developer A.O.

\ Career Path /

Started playing tennis at 3 years old, studied abroad in the U.S. as a student-athlete.
Joined the company as a recruiter, starting by gaining an understanding of each department's hiring needs.
Now serves as the main recruiter for business support and game designer positions, and works on recruitment branding.
01STEP 1
02STEP 2
03STEP 3

Q1
What I Studied

I started playing hard court tennis when I was just 3. My mother had talent—she'd even been selected for Japan's national team—but when it came to me, the apple fell a bit far from the tree. I attended a high school with a strong tennis program, and I even played at a national tournament, but in the end, I just wasn't good enough to go pro. I figured, however, my years of tennis experience might grant me a chance to study abroad, and I became a student-athlete at a college in the U.S. The college was a bit out of the way, so there were no other Japanese people there at all. When I first arrived, I had no friends, lacked English ability, and struggled to keep up with tennis. My time studying abroad was one challenge after another.

Q2
Why I Joined SEGA

When I was a kid, I was super into this SEGA arcade game called Love and Berry: Dress Up and Dance! I collected cards and merchandise. Since then, SEGA felt like part of my life, so that's one reason I wanted to work here. Another is that when I was studying abroad, I came to appreciate how wonderful some of the stuff from Japan is. When I talked to my teammates, a lot of times the conversation would revolve around Japanese pop culture, and Sonic is super popular over there. When I got an offer from SEGA at the Boston Career Forum, my friends in the U.S. got even more excited than me!

Q3
My First Assignments at SEGA

I started out as a recruiter by learning about the work done by each department and their staffing needs. After 3 months on the job, I gradually began conducting interviews. At first, I struggled to draw out candidates' life experiences, values, and aspirations within the limited time available. I wasn't much older than the students I was interviewing, but I didn't want to make excuses—the outcome could have a major impact on their lives. So instead of letting my lack of experience hold me back, I worked as hard as I could to get up to speed.

Q4
Biggest Surprise After Joining SEGA

I'd heard that SEGA was a place where you could challenge yourself, but I was still surprised by how much responsibility junior employees could take on. I experienced this firsthand when one of my proposals was accepted and I got the opportunity to see it through, with support along the way. I was also pleasantly surprised to see how passionate everyone here is about their interests. Our conversations usually revolve around entertainment—like anime, games, or idols—and I secretly enjoy hearing everyone talk about the things they love.

A.O. appearing as a speaker on SEGA's YouTube channel for recruitment, highlighting different roles

Q5
Current Duties

I mostly focus on recruitment for business support and game designer positions. More specifically, my responsibilities include coordinating with relevant departments to develop detailed hiring plans, running company info sessions, interacting with applicants, conducting interviews, and supporting successful candidates. I also manage our relationships with universities, participate in external career fairs, and create and share recruitment materials. Recently, I've also been making some appearances on SEGA's recruitment YouTube channel. I regularly fly around Japan for college visits and recruitment events, and even get opportunities to travel overseas—I'll be participating in the next Boston Career Forum as a company representative instead of a student. My role is vital for finding the students who'll be the best fit for SEGA, since I meet them one-on-one and explain the positives of working here.

Q6
Motivation and Successes

Part of HR's role is to explore new recruitment strategies and plan recruitment giveaways. I never imagined that I would be making novelty items in the HR department, but recently, I've been spending a lot of time preparing them for recruitment events. To show that SEGA is a welcoming place for women, I made a hand mirror featuring one of my favorite games, Love and Berry: Dress Up and Dance!, as it's incredibly popular with women. I also made a Sonic business card case since he's popular with people of all ages and genders. Some of the students who received our mirrors were so happy to see Love and Berry! Throughout the application process, I often listen to students and serve as a sounding board for them. During those conversations, I find it really rewarding to see students express their individuality and choose career paths that feel right for them.

Q7
Future Goals

I'd like to continue my current path, supporting SEGA's employees and the organization itself. In order to become more deeply involved in these areas in the future, I hope to gain a broader understanding of the company’s operations and business. Junior employees also have a lot of chances to rotate between different departments within a given job category, so rather than limiting myself to the field of HR, I want to take on a wide range of challenges and broaden my perspective. Also, thinking about the sort of person I want to be in the future, I always strive to be resilient and not get discouraged, even if a lot of trial and error is needed before I find a path forward. My guiding principle is to do everything humanly possible and leave the rest to fate—a philosophy I hope to continue bringing to my work in human resources.

Q8
SEGA's Appeal

The people working here love SEGA and the games they've worked on from the bottom of their hearts. There are a lot of people here with different passions. There are also a lot of people who have worked here for a long time, and I think that's because they adore the company.

Q9
Message to Applicants

SEGA is a melting pot of unique people. Differences aren't rejected, but viewed positively as talents. So if you've got a goal or love creative work, believe in yourself and put in your application today.

Q10
A Recent Highlight

The finale of an anime called Dr. STONE had me in awe. There's a character I really love, and seeing them persist through trial and error was incredibly moving. I couldn't help tearing up as I watched. Now that the show's over, I feel a bit sad.

A Typical Day

9:30 AM 
Arrive at the office
10:30 AM 
Meeting with prospective hire
11:00 AM 
New graduate recruitment interview
12:30 PM 
Lunch break
1:30 PM 
Recruitment branding meeting
2:00 PM 
Guide prospective hire during their visit to the office
3:00 PM 
Meeting on promotional items
4:00 PM 
Meeting on possible initiatives
5:00 PM 
Event meeting
5:30 PM 
Administrative tasks
6:30 PM 
Leave the office (Usually go to gym or have dinner with friends)
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