Global Marketing Business Developer Employee Interview | SEGA Careers Site

EMPLOYEE INTERVIEWS

Business Developer

Showing audiences around the world the appeal of our games through the power of marketing

Joined in 2007

Business Developer M.S.

＼ Career Path ／

Got involved with all things entertainment in his student years, including breakdancing and a beauty pageant.

Started out at SEGA on the PR team, handling public-relations activities for web media outlets, and even got an article featured on the home page of a major news site.

Moved to the marketing department, where he handled negotiations with external agencies and overseas manufacturers.

Currently plans the global marketing strategy for all of RGG Studio's titles as its Global Product Manager.

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Q1
What I Studied

My student years were all about entertainment. I always loved being in the spotlight and found satisfaction in wowing people. I especially poured tons of effort into my hobby of breakdancing as well as organizing a beauty pageant at my college. The pageant was the most popular attraction at our school festival and always drew lots of attention. Being part of the student committee behind the whole thing, including the budget, taught me things I still use in my work today.

Q2
Why I Joined SEGA

I thought my job search was over when I received an offer from an entertainment company I'd had my eye on. In spite of that, I got really curious about SEGA when I learned that the company behind Mushiking: King of the Beetles, which the elementary school kids on campus adored, had also made Yakuza, a game that had my non-gamer best friend hooked. When I applied out of curiosity, I ended up connecting with the interviewers and found that every employee I met shared my passion for entertainment. That sealed the deal for me.

Q3
My First Assignments at SEGA

I was assigned to the PR team, where I was responsible for planning content for online media outlets. With magazines still the dominant form of media, new employees could carve out a name for themselves in the online media landscape. I loved seeing my proposals show up as articles and getting responses from readers just hours later. Once, a major news site featured an article I pitched about the Like a Dragon & Yakuza Series on its home page, driving a sharp increase in traffic to the official website. It was especially rewarding when the studio thanked me directly.

Q4
Biggest Surprise After Joining SEGA

The biggest surprise was how much I enjoyed the work. Because SEGA operates in a wide range of fields, I get to engage in all of the entertainment mediums I love—games, films, and music—every day as part of my job. The workplace atmosphere here is positive and lively, and they're open to ideas from newer employees. Of course, a job is a job, and they expect us to deliver results. Even so, I have so much fun here that sometimes I dread weekends, haha.

M.S. at the STRANGER THAN HEAVEN corner of the SEGA/ATLUS booth at gamescom 2026 in Germany

Q5
Current Duties

As the head of our marketing department, I oversee the teams responsible for strategy and promotion. My role as the Global Product Manager means that I shape the worldwide strategy for every title developed by RGG Studio. No matter the market, RGG Studio's distinctive approach to storytelling remains at the core of our approach. From there, we identify each region's target audience, how best to reach them, and what kind of messaging will resonate most. Advertising agencies sometimes help with execution, but our studio and marketing team handle all of the planning.

Q6
Motivation and Successes

Since we're always trying new things, it's difficult to pick just one example. However, recently, I got to bring Snoop Dogg, Satoshi Fujihara from OFFICIAL HIGE DANDISM, Ado, and Tori Kelly together to make the theme song of STRANGER THAN HEAVEN, which trended worldwide. To be honest, when I heard the idea, I didn't think such a big collaboration between the U.S. and Japan was possible. After all, we were talking about four major artists signed to completely different labels. However, all of them resonated with the vision behind STRANGER THAN HEAVEN, and with the help of our many connections, we miraculously made the song a reality. The song's buzz upon launch was even bigger than we expected, so I'm glad we didn't give up on this undertaking.

Q7
Future Goals

I'd love to see the titles that I work with achieve the kind of success people associate with AAA games. Those of us who have been involved with STRANGER THAN HEAVEN from the early stages share an ambition to aim higher than ever before. I have complete confidence in RGG Studio and trust that they'll deliver something exceptional. Our job is to make sure we communicate that to players around the world in the best possible way.

Q8
SEGA's Appeal

I greatly respect how we don't compromise on our vision—whether in the games themselves or our marketing approach. The studio and the marketing division work in unison, and it's amazing how everyone strives for quality in everything they do.

Q9
Message to Applicants

I'd love to work with people who aren't afraid to think outside the box and take on new challenges. Entertainment changes constantly, so what we look for in employees changes over time as well. Being able to adapt in such a fast-moving industry is essential, so we need people who will keep learning and evolving.

Q10
A Recent Highlight

One day, I came home to find a puppy waiting for me. Ever since then, I've been amazed every day by just how adorable the little pupper is. While it was a family decision to bring our furry friend home, I feel like I dote on the little fellow the most.