President and COO, Representative Director of SEGA CORPORATION Shuji Utsumi
Enhancing SEGA’s brand through our Transmedia strategy and Super Game project
With “Creativity is Genesis” as our core Value and “Empower the Gamers” as our Mission, SEGA has delivered numerous entertainment products to people worldwide throughout its extensive history since the early days of the video game industry. I believe this unwavering spirit is our foundation stone and the reason why SEGA’s brand continues to receive enthusiastic support from game fans across the globe.
Sonic the Hedgehog, one of SEGA's most renowned titles, is an intellectual property (IP) that was introduced to the world over 30 years ago. In recent years, however, the Sonic IP has expanded beyond video games through our Transmedia strategy, including the release of blockbuster Hollywood movies, and it has become a globally popular character supported by many fans. Additionally, the “Like a Dragon” series, “Persona” series by Atlus, and even new titles have been nominated for and won various game awards, receiving high scores on review sites and are highly regarded around the world. Furthermore, by continuing to develop the IP’s world view through our Transmedia strategy, such as the distribution of new videos on Netflix and the expansion of merchandising, the IP continues to progress and make its presence even more well-known. In this way, the foundation for the spread of culture derived from games around the world is the high quality of the games, supported by our development capabilities and excellent talent.
SEGA’s diverse legacy IP, the company's treasure, is also evolving by incorporating new technology and expression, and is attracting the attention of fans worldwide. In addition, European studios’ “Total War” series and “Football Manager” series are proving their popularity, and in 2023, Rovio Entertainment, headquartered in Finland, and renowned for its beloved mobile game franchise “Angry Birds” with over 6 billion downloads, joined the SEGA Group. By maximizing the synergy produced by this, we will further accelerate our expansion into the global mobile gaming market, which is expected to evolve significantly.
At the same time, the SEGA Group is composed of a collection of group companies engaged in various businesses, including arcade machine, animation production, toys production, music, and online darts, among other operations. By leveraging the strengths of these businesses and globally promoting the Transmedia strategy with our rich IP portfolio, we aim to achieve further growth.
Games have become Culture, and Take Center Stage in Global Entertainment
The game industry, once considered marginal, has now become a culture like film and music, and is evolving at an astonishing speed as the epicenter of the global entertainment landscape. In recent years, the rapid development of digitization on a global scale is expected not only to accelerate the shift to digital, but also greatly expand the market on a global scale. In addition, how people engage with games is diversifying – people interact with games not only through playing, but also streaming, viewing, and participating in various community spaces. As a result, the boundaries between games and their associated industries are gradually fading away, and games are making great progress as a new entertainment ecosystem. It is certain that the evolution of technologies such as generative AI, cloud computing, and metaverse will speed up this trend, and the evolution of games will accompany the evolution of technology.
The spirit of challenge is the soul of SEGA
SEGA has produced much entertainment content that has become iconic representations of its respective eras, with cutting-edge technology and a curiosity about the unknown, and an unquenchable desire to take on new challenges. We are not confined by preconceived notions; instead, we have earnestly dedicated ourselves to sincere consideration of players’ desires and the wholehearted pursuit of intriguing concepts. These initiatives are deeply rooted in our corporate culture of endlessly challenging ourselves without fear of failure.
Every single one of us on our Super Game project is moving forward and pursuing unprecedented gaming experiences with an unwavering spirit. We are looking for talented individuals who want to pursue new-age entertainment and send the world into a frenzy.
Embracing workplace diversity, we continue driving future growth together with SEGA members
As a global content provider, SEGA’s responsibility is to create products and services for a better future, ensuring that all customers worldwide can enjoy our products. With our Sustainability Vision encompassing our Environmental, Social, and Governance (ESG) strategy, we strive to create world-class entertainment experiences while bolstering our corporate value in a sustainable manner. Enhancing our diverse global workforce, we are committed to fostering an environment that respects the individuality of each employee. Our focus continues to lie in stimulating communication and creating a comfortable working environment.
We believe that by bringing together a diverse range of people with strong spirits of challenge at SEGA, we will be able to create new value and open a future in which we can provide even higher quality games. If you share our vision and possess the passion to explore your career with your youthful and fresh perspective, we warmly welcome you to join us on this journey.
