President and COO, Representative Director of SEGA CORPORATION Shuji Utsumi
Enhancing SEGA’s brand through our Transmedia strategy and Super Game project
Throughout its extensive history since the early days of the video game industry, SEGA, with its spirit of "Constantly Creating, Forever Captivating," has delivered many entertainment products to people worldwide. I believe this unwavering spirit is our foundation stone and the reason why SEGA’s brand continues to receive enthusiastic support from game fans across the globe.
Sonic the Hedgehog, one of SEGA's most renowned titles, is an intellectual property (IP) that was introduced to the world over 30 years ago. In recent years, however, the Sonic IP expanded beyond video games through our Transmedia strategy, including releasing blockbuster Hollywood movies, animated series on Netflix, and merchandised products. The IP keeps progressing and is making its presence even more well-known. Other IP such as Like a Dragon, Atlus’s Persona, and European studios’ Total War and Football Manager, have also been enjoying strong support from their fans globally.
In 2023, Rovio Entertainment, headquartered in Helsinki, Finland, and renowned for its beloved mobile game franchise Angry Birds with over 6 billion downloads, joined the SEGA Group. By maximizing the synergy produced by this, we will further accelerate our expansion to the global mobile gaming market, which is expected to evolve significantly.
At the same time, the SEGA Group is comprised of various companies engaged in arcade machine business, animation production, toys production, music, and online darts, among other operations. By leveraging the strengths of these businesses and globally promoting the Transmedia strategy with our rich IP portfolio, we keep aiming to achieve further growth.
The Gaming Industry to Take Center Stage in Global Entertainment
The gaming industry, once considered marginal, has now become the epicenter of the global entertainment landscape. Rapidly evolving, the market is projected to continue expanding significantly worldwide in the coming years. Furthermore, globally accelerating digital transformation in recent years has led to a diversification in how people engage with games.
People interact with games not only through playing, but also streaming, viewing, and participating in various community activities. As a result, gaming spaces are transforming into a new entertainment ecosystem, wherein the boundaries between games and their surroundings are gradually fading away. Going forward, this trend will undoubtedly be accelerated through unceasing advancements in technologies such as cloud computing, AR/VR/MR, Web3, and the metaverse.
Super Game project: The Culmination of SEGA's History
SEGA has produced much entertainment content that have become iconic representations of their respective eras. We are not confined by preconceived notions; instead, we have earnestly dedicated ourselves to sincere consideration of players’ desires and the wholehearted pursuit of intriguing concepts. These initiatives are deeply rooted in our corporate culture of endlessly challenging ourselves without fear of failure. In particular, every single one of us on our Super Game project is moving forward and pursuing unprecedented gaming experiences with an unwavering spirit.
Embracing workplace diversity, we continue driving future growth together with SEGA members
As a global content provider, SEGA holds the responsibility of creating products and services for a better future, ensuring that all customers worldwide can enjoy our products. We firmly believe that promoting Diversity, Equity and Inclusion (DEI) is crucial in achieving this goal. With the Sustainability Vision encompassing our Environmental, Social, and Governance (ESG) strategy, we strive to create world-class entertainment experiences while bolstering our corporate value in a sustainable manner. Enhancing our diverse global workforce, we are committed to fostering an environment that respects the individuality of each employee. Our focus keeps lying in stimulating communication and creating a comfortable working environment.
We believe that by harnessing the power of diversity, we can unlock a brighter future. If you share our vision and possess the passion to explore your career with your youthful and fresh perspective, we warmly welcome you to join us on this journey.
