SEGA Corporate Site–SEGA Holdings Co., Ltd.–

Social Responsibility

Environmental Protection Activities


“forest adoption”the SEGA-no-Mori forestation project

The “Adopt-A-Forest Promotion Program” promoted by Nagano Prefecture from 2003 is a forest development program that pairs companies wishing to engage in environmental conservation initiatives with municipalities and groups within the prefecture committed to forest maintenance.


To support the “Adopt-A-Forest Promotion Program,” SEGA entered into a “Forest Sponsorship Agreement” with Minamiaiki village in Minamisaku-gun, Nagano in 2008. The forest was named “SEGA-no-Mori,” and funding was provided in the hopes that it would be a source of CO2 absorption, and a place to educate employees about the environment.

Minamiaiki—Abundant Nature

Minamiaiki is a village located to the southeast of Nagano Prefecture, bordering on Gunma Prefecture. Approximately 90% of the land area is wilderness. The village is surrounded by mountains, such as Mount Ogura—one of Japan’s 200 famous mountains—which reflect the essence of the seasons year round. The Minamiaiki River weaves its way through the valleys from the East to the Northwest. The area is blessed with good water flow, and its basin is populated by many rapids and waterfalls, including seven collectively known as the “Waterfalls of the Seven Lucky Gods”.

With the goal of improving group employees’ awareness toward environmental protection, we hold events such as experiencing nature every summer and the forest maintenance experience every autumn. These events enable group employees and their families to learn specific measures to protect the environment in their daily activities through interaction with the villagers.

Activities in Minamiaiki
Forest Maintenance

With guidance provided by the villagers who nurture and protect “SEGA-no-Mori” on a daily basis, we make an annual visit to the forest as an opportunity to learn about the importance of forest maintenance while performing essential tasks such as pruning and thinning.

Local Outreach

In Minamiaiki, the villagers teach us the importance and difficulties of country life that would be difficult to experience in the city, as well as share information and stories about the village’s history, mountain walking tips, delicious crop cultivation methods and recipes etc.

Natural Study

In the hope that an appreciation of nature will be passed down to the next generation, SEGA SAMMY Group organises a unique annual event whereby employees and their families can experience for themselves the joys of harvesting crops, catching fish etc.

This sign was set up in 2008, the year we adopted and created “SEGA-no-Mori.” Students at Minamiaiki Elementary School drew pictures for the sign on the theme of a “future nurtured together with nature.”

Outline of “Forest Sponsorship Agreement” with Minamiaiki, Nagano
Name of Forest Sega-no-Mori (SEGA Forest)
Location Specifications of Minamiaiki, Minamisaku, Nagano
Area Private forest within village limits, approx 3,633 hectares
Agreement period Ten years from 1st April, 2008
Website http://www.minamiaiki.jp (Minamiaiki village)

Green Power Certificates System

SEGA contracted with Nippon Natural Energy Co., Ltd. in 2005 to introduce a green energy certificate system in order to promote the use of natural energy.

We purchase 1 million kWh (low head hydro power 500,000 kWh, biomass 500,000 kWh) of “Green Power Certificates” annually to offset our company’s electric power usage and contribute to CO2 reduction.

Since 2007, we have co-sponsored the Yokohama Municipal Wind Power Generation Project as a Y-Green Partner. This project is being promoted through collaboration among the government, citizens and business operators as part of measures to promote the use of natural energy and counter global warming, as well as to provide opportunities for concrete action that can be implemented by individual citizens.

Tokyo Carbon Reduction Reporting Program

In FY 2008, the “Ordinance Concerning Environment for Ensuring Health and Safety of Tokyo Citizens (Government Ordinance for Environmental Security)” was revised, and the “Carbon Reduction Reporting Program” was introduced, whereby all small to medium-sized businesses situated in the capital which are not subject to the Global Warming Countermeasures Plan (total reduction obligation) must report to the Tokyo metropolitan government the energy usage and implementation status of energy saving measures for each place of business, in order that they may easily understand CO2 emissions and take concrete energy saving measures.

Under this program, if energy consumed (electricity, gas, fuel, etc.) by a single business establishment spanning multiple locations in the Tokyo metropolitan area totals 3,000 kL or more annually in terms of crude oil equivalent, reports must be compiled and submitted that describe the status of energy conservation measures for each place of business.

As a business meeting these conditions, we are doing our part to reduce greenhouse gas emissions through the creation and implementation of a “Carbon Reduction Report”.

• Tokyo Carbon Reduction Reporting Program
http://www8.kankyo.metro.tokyo.jp/ondanka/ad135gcce/index.php

learn more about our social responsibility
http://www.segasammy.co.jp/english/pr/commu/

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